Emerald Marketing Italy

Emerald Marketing (Italy) is a privately owned company and was set up in Italy in 1993 with the aim of developing sustainable business between Ireland and Italy.

Prior to commencing activities, Sean Lynch, the owner, gained over ten years of experience in the commercial field both in Ireland and in Italy and has held various managerial positions in this sector, in marketing, in product and channel management and key account management at a well-known US multinational company engaged in the information technology sector.

Today, Emerald Marketing (Italy) assists small to medium-sized companies in the development and implementation of their internationalisation strategies.

It offers small and medium-sized enterprises (Italian and foreign companies) integrated services focusing on the strategic and operational marketing aspects of their business such as distribution, promotion, sales and customer assistance designed to support their international market sales objectives.

The activities carried out by Emerald Marketing (Italy) on behalf of its customers include matchmaking (market research aimed at identifying new collaborators, importers, B2B partners, distributors, agents and final customers) as well as specific market research and intelligence aimed at identifying new business opportunities and local representation and support if required.

In addition to market research, Emerald Marketing (Italy) provides its customers with a local presence (in Italy) to promote and sell their products directly should the customer require so. This may be achieved through agency agreements or other forms of commercial agreements.

Emerald Marketing (Italy) is also an active participant/ partner in various European programs (Leonardo da Vinci) dealing with the theme of "Transfer of Innovation" (TOI) and Horizon 2021.