Emerald Marketing (Italy) operates as an “in market” consultant and advisor with various international bodies and institutions responsible for the promotion and development of trade and technology in Italy and abroad including Enterprise Ireland and Invest Northern Ireland.

It has developed a range of tools and in-depth know-how  through its “matchmaking“  process to assist the customer or client embrace the challenges that arise during the phase of new market entry for their products and services.

These challenges concern national culture, geographical structure of the country, political, regulatory, economic and technological environments which must be addressed.

Through effective and efficient market research, Emerald Marketing (Italy) allows the customer to evaluate their own strategy for entering the foreign market on the basis of a precise cost / benefit analysis based on local market intelligence.

Once the suitability of the market has been determined on behalf of the client, Emerald Marketing (Italy) through its matchmaking process conducts research utilising tried and trusted parameters, criteria and other validation techniques to identify the most appropriate interlocutor for the customer’s needs.

Meetings are then organised between the interested parties to reach a decision on the possible collaboration between the parties and follow up activities are conducted to ensure successful and acceptable outcome  .