B2B Market Research & Business Matchmaking Activities

Emerald Marketing (Italy) operates as an independent “In market” consultant with various international bodies and institutions responsible for the promotion and development of trade and technology in Italy and abroad. 

Our organisation has the tools and know-how to assist the customer or client overcome the challenges that arise during the phase of introducing products and services in new markets.

These challenges concern national culture, geographical structure, political, legal, technological, social, economic, legislative and regulatory conditions which make up the country’s unique identity. 

Through an effective and complete market research Emerald Marketing (Italy) allows the customer to evaluate their own strategy for entering the foreign market on the basis of a precise cost / benefit analysis.

Once the suitability of the market has been determined on behalf of the client, Emerald Marketing (Italy), through the matchmaking process, conducts research to identify the most suitable partner for the client.

This process is characterised by a series of activities that concern the identification and qualification of the companies targeted in the research.

Meetings are organised between the interested parties to reach a decision on the possible collaboration between them.